in VLC change to
vlc --fullscreen
Shell "C:\Program Files\vlc folderr\vlc.exe --fullscreen """ & Cells(i, 1).Value &""
refer to
http://www.videolan.org/doc/play-howto/en/ch04.htmlin Media player change to
/fullscreen
Shell "C:\Program Files\Windows Media Player\wmplayer.exe /fullscreen """ & Cells(i, 1).Value &""
refer to here
http://support.microsoft.com/kb/241422