Simply set InitialValue property of your RFV control to your initial value of your textbox like below
ID="valName" Runat="server" ControlToValidate="txtAddU
serTypeNam
e"
ValidationGroup="EventRegA
ttendee"
CssClass="NormalRed" Display="Dynamic" EnableViewState="False"
ErrorMessage="You must enter a Name."
InitialValue="(Attendee Name)" />
Second Option is TextBoxWaterMark Control: